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The most important thing anyone should focus on is the very thing they want. Bizarrely pre-teens get it right every time, while most adults fail. That is because youngsters know what they want without any complications. Paradoxically, the supposedly mature adult puts themselves and the goal of their desires through such examinations, the spontaneity and the simplicity of the original desire are destroyed by at least some of the following:

• Over-analysing the possibilities of success.
• Second-guessing already agreed-upon strategies.
• Starting to over-complicate initially simple strategies or basically:
• Becoming your own worst enemy by personalising the process of creating and adhering to a business strategy.

One of my former clients - I'll call him Vito - came to me one day and asked for my help with his new business, which was already up and running. When I asked the obvious question: "Why are you coming to me after you've already opened your doors, he replied the standard: "I already knew what I was doing, so why call in a specialist?" To which I responded with an amused and sarcastic glint in my eye: "So what could possibly be going wrong with that strategy?".

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